A brand name actually defines the quality and effectiveness of a product that is preferred in our daily life. A product of any particular company that has name, fame and provides a bench mark to one’s status symbol is called a brand.
An identity is the visual device which is the source to understand the production system of a company. It acts as a package that is composed of guidelines and style and makes framework that promises the company identity is a stable and efficient. Messaging, marketing and packaging all these features fall into the style and guidelines of and brand identity.
The brand identity designs are specifically designed to uniquely identify a product of an organization, see this great interactive design. The brand identity designs are also known as logos. It is a symbol by which one organization is distinguished from other organizations. The logo is designed in such a way that it becomes easy for the customer to understand what a company can provide forming the basis for your company’s style.
The brand identity design has its five basic principles while drawing it:
Simple: The design should be simple so that it could be understood by customers.
Memorable: Its uniqueness should easily remembered by all defining its property.
Timeless: The logo design should be classic and could be carried on through ages.
Versatile: The functionality should have a flexible characteristic.
Appropriate: Design should be properly sketched delivering the feature of the product.
How to explain what a logo is?
The possible way to make one understand the design is to explain that it is a series of decisions. These decisions are accumulated to customize the end product. The commitment to these decisions lies in the strength that whether the design is a great one or not. A logo should have a very good and strong logic and a proper message. The designs should be effective to make the public surprise and smile on its advertisement.
A logo can be customized by reflecting the emotions and excitement of the viewers. A number of points should be kept in mind while selecting any brand like its stability, its offerings its quality in the market, so while designing an logo these perspective are considered and it helps to make a brand recognition and a base for communication to the customers.
How to make the brand design work?
It depends upon various factors that vary from different company, while some of the factors are common in nature. The logos must be unique and meaningful. If a company is offering some property then the image should represent some house in the logo. This allows the customer to see in a visual, non-confusing way what kind of service you are offering.